NEED A DEFINITION & EXAMPLE OF GREENWASHING?

“Greenwashing” is a phrase that has been gradually filtering into the public consciousness. Essentially, it relates to a company that promotes a deceptive perception of environmentally friendly policies. A basic and quite literal example of this practice was apparent in BP’s adoption of their “Helios” logo, a vibrant, green and yellow sunflower which they adjoined with the tagline: “Beyond Petroleum.” The phrase is supposed to exemplify the company’s diversity from the product that made its name, but if that diversity is repeatedly accused of causing soil erosion, deforestation and carbon emissions, wouldn’t that company be greenwashing?