Sunday, May 29, 2016


If you watched Bill Mahr, Thursday the 28th, you saw the comic strip creator of “Dilbert” explain why Donald Trump will be beat Hillary in a landslide, just as he predicted that Trump would win the GOP nomination.  He was so convincing that for many of us, after he was done, we probably thought that Hillary doesn’t have a change unless her campaign literally hires the creator of Dilbert, Scott Adams.

In terms of modern techniques of persuasion, Hillary is really lame.   Her campaign seems not to know: 1) Most people are basically irrational.  2) Knowing that people are irrational, Trump aims to appeal on an emotional level.  Adams adds: “People vote based on emotion. Period.”  3) By running on emotion, facts don’t matter.  So, Trump is reality free
4) If facts don’t matter, you can’t really be “wrong.”  If you understand persuasion, Trump is pitch-perfect most of the time. He ignores unnecessary rational thought and objective data and incessantly hammers on what matters (emotions).”  5. With fewer facts in play, it’s easier to bend reality.  Steve Jobs famously aimed to create “reality distortion fields” to meet his needs and achieve his ends. Trump employs similar techniques.  6.   To bend reality, Trump is a master of identity politics — and identity is the strongest persuader.  Identity politics are political arguments that focus upon the interest and perspectives of groups with which people identify.  Trump is well on his way to owning the identities of American, Alpha Males, and Women Who Like Alpha Males.  He panders to them.

All of this is somewhat complicated and if you go to the Washington Post article it will become much clearer. 

 I think the Clinton campaign should read about framing and agending setting. 

 Finally they should view New York Times Magazine, Donald Trump Shares His Opponent-Branding Secrets
 “Little Marco,” “Crooked Hillary,” “”Low Energy Bush,” “Lyin Ted,” etc., have become household brands like slogans we all know such as “Just Do It,” “The Happiest Place On Earth,” etc.  How is this achieved?